In order to compete on the European and global markets firms must not only offer highquality products, they must also offer innovative and attractive designs of their products. Every firm which wishes to compete in the open, contemporary global market should focus on creating innovative projects based on creative designs and ideas put forward by their employees. The European Commission and other international organisations with a global outreach, such as UNCTAD, are concentrating on inspiring regional authorities to develop active policies aimed at assisting firms to become more competitive in this area. It is estimated that the creative sector (including modern design) is a locomotive of economic growth for the entire EU (as well as other highly developed countries), creating over 5% of the EU’s GDP and systematically increasing this share. The aim of this article is to present both the global and European policies aimed at supporting modern design and fashion, as well as to illustrate how compliance with the current demands of the market can improve a region’s competitiveness.

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Policy of Active Support for Modern Design and Fashion in the Textile and Clothing Sector and Its Influence on Regional Competitiveness (in the Global, European, and Regional Contexts)

General problems of the fibre and textile industries

Author:

  • Wysokińska Zofia
    Department of World Economy and European Integration, Faculty of Economics and Sociology, University of Lodz, Łódź, Poland

Nr DOI: 10.5604/12303666.1167412

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Abstract:

In order to compete on the European and global markets firms must not only offer highquality products, they must also offer innovative and attractive designs of their products. Every firm which wishes to compete in the open, contemporary global market should focus on creating innovative projects based on creative designs and ideas put forward by their employees. The European Commission and other international organisations with a global outreach, such as UNCTAD, are concentrating on inspiring regional authorities to develop active policies aimed at assisting firms to become more competitive in this area. It is estimated that the creative sector (including modern design) is a locomotive of economic growth for the entire EU (as well as other highly developed countries), creating over 5% of the EU’s GDP and systematically increasing this share. The aim of this article is to present both the global and European policies aimed at supporting modern design and fashion, as well as to illustrate how compliance with the current demands of the market can improve a region’s competitiveness.

Tags:

 active support, modern design, modern fashion, textile sector, clothing sector, regional competitiveness.

Citation:

Wysokińska Z. Policy of Active Support for Modern Design and Fashion in the Textile and Clothing Sector and Its Influence on Regional Competitiveness  (in the Global, European, and Regional Contexts). FIBRES & TEXTILES in Eastern Europe  2015; 23, 6(114): 14-22. DOI: 10.5604/12303666.1167412

Published in issue no 6 (114) / 2015, pages 14–22.

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